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Tasks of a packaging

August 31, 2022

Packaging is omnipresent and causes a lot of waste - this is the widespread opinion. However, only a few people are aware of the important tasks that packaging has and the high demands that are placed on modern packaging. Basically, packaging has the following tasks:

Protective function:
The contents are to be protected from environmental influences, damage or contamination - on the other hand, the users are also protected from the contents (toxic, sharp-edged, corrosive, flammable, etc. contents).
-Different and specific requirements have an influence on which packaging (materials) offer the greatest possible protection/benefit.
-packaging extends the shelf life of the food through optimal use of materials

Storage function:
-Stackability on standard pallets
-Optimised packaging dimensions
-Ideally the same packaging in storage and sale
-Adapted to storage conditions (humidity, frozen products etc.)

Transport function:
-Standardised packaging sizes optimise space requirements during transport
-protection against mechanical and climatic damage
-Special requirements for sea or air freight
-Theft protection
-Tracking the delivery

Information and sales function:
-The packaging identifies the product by type, quantity, composition, weight and price
-packaging design, design, sizes, application aids (doser, portioner, dropper etc.)
-How to use/prepare
-Multilingual declaration
-Minimum shelf life
-hazard pictograms
-barcode, EAN codes
-character recognition

This is an incomplete extract of the requirements that packaging must fulfil.

Modern packaging fulfils a multitude of tasks, whereby there are always conflicting goals:

-as good protection as possible / as little material used as possible
-special design / standardised packaging sizes
-low costs / sustainable, high-quality materials
-conspicuous packaging / unmixed packaging facilitates recycling
-noble presentation / inexpensive production
-individual packaging / inexpensive packaging due to mass production
-favourable procurement / regional origin
-Low stock quantity / short term availability

The development and use of the optimal packaging is always a weighing and balancing of various factors. We packaging specialists will be happy to advise you on the selection of suitable packaging.

About the author

Portrait photo of Thomas
Thomas Stutz has 20 years of experience in packaging development and sales. His qualifications include a federal certificate as a marketing specialist and federal diplomas as a sales manager and packaging manager. With in-depth expertise and a passion for innovative solutions, he is an experienced expert in the packaging industry.

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